Mailchimp Review 2025 - AgencyAI.tools
The OG email platform. Easy to use, scales with you, and has everything from newsletters to automation.
Andy's Take
The UI is friendly, the free tier is generous (500 contacts), but you'll outgrow it fast. Pricing jumps sharply at 10K+ contacts. Automation is weak compared to ActiveCampaign or ConvertKit.
Mailchimp is what everyone starts with because it's familiar and has a generous free tier. Then they realize they've outgrown it and migration is painful.
The free plan gives you 500 contacts and 1,000 monthly email sends. For a brand new newsletter or testing email marketing, this is perfect. The interface is friendly, templates are decent, it's hard to break things.
But here's the problem: You grow to 2,000 contacts and suddenly you're paying $40-60/month. Hit 10,000 contacts? Now you're at ...
Key Features
- Drag-and-drop email builder
- Marketing automation
- Landing pages
- Audience segmentation
- Analytics and reporting
Pricing
Free up to 500 contacts
Pros
- Free tier is generous
- Super easy to use
- Great templates
- Reliable delivery
Cons
- Gets expensive as list grows
- Limited automation on lower tiers
- Not great for complex funnels
Visit Mailchimp →
← Back to AgencyAI.tools