ActiveCampaign Review 2025 - AgencyAI.tools
Email marketing on steroids. Automation, CRM, and segmentation that actually makes sense.
Andy's Take
ActiveCampaign is the email marketing platform that grew up. It's not just email—it's CRM, automation, and sales pipeline in one. For agencies serving SMBs who need real marketing automation (not just newsletters), this is the sweet spot between Mailchimp's simplicity and HubSpot's enterprise complexity.
ActiveCampaign is what Mailchimp should have become but didn't.
The core insight: most small businesses don't just need email blasts. They need sequences, behavior tracking, lead scoring, and pipeline management. ActiveCampaign gives you all that without requiring a master's degree in marketing automation.
**The Pricing Reality:**
ActiveCampaign's pricing is contact-based but way more reasonable than HubSpot:
- **Lite**: $29/mo for 1,000 contacts (email marketing + automation)
- **Plus**: $49...
Key Features
- Email automation
- CRM
- Lead scoring
- Segmentation
- SMS marketing
Pros
- Powerful automation
- Great CRM
- Excellent support
- Scales with you
Cons
- Steeper learning curve
- Can get expensive
Visit ActiveCampaign →
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